Barbara Gorder
 

Barbara Gorder is the President of Undisclosed Location, a national consulting firm. She helps her clients build successful business strategies and creative marketing plans by building bespoke, experienced teams from around the US for clients.

After she graduated from Northwestern University, Barbara began her career in Chicago at Leo Burnett and DDB, creating fully integrated advertising campaigns for General Mills, Maybelline, Hallmark, General Motors, P&G, and Reebok. She has won many awards across a wide variety of consumer categories: ADDYs, One Show Gold Pencils, Mobius Awards, D&AD, Effie Awards, GM Launch of the Year (2X), a Cannes Gold Lion, and a Coty Award.

Her clients range from start-ups to Public Companies--Tech to CPG. They include Purple Wine Group, Constellation, and Aetna, among many others. She enjoys giving back by working for local 501C3s like Audubon Canyon Ranch and Caritas Village in Sonoma County. 

Barbara lives on Sonoma Mountain and has worked as Keynote Chair of the DTC Wine Symposium since 2010. She has brought nationally recognized speakers to the largest wine marketing conference in the US. The DTC Steering Committee has built a $4B sales Channel for US wineries in the last 13 years, raised $2M for Free the Grapes, and grown DTC shipping from 17 to 47 States.

Rachel Kligerman 
and Kevin Gilbert
 

Insights Straight Up is a market research company founded and formed in 2011 by Rachel Kligerman and Kevin Gilbert, working from both Chicago and Sonoma. Together and apart, they have mastered the art and science of marketing and strategy, leading and conducting brand strategy, consumer insights, advertising, and communication research. As a team, they have worked together with Barbara Gorder and Karen Roche across several clients to problem-solve, conduct research, and provide business-building vision.

Rachel Kligerman worked at Leo Burnett for 24 years as Senior Vice President before leaving to start Insights Straight Up as an experienced moderator and qualitative researcher. She has worked on Kellogg’s, Nestle, United Distillers, and Tropicana, to name a few. Rachel has an MBA from Boston University and studied Comparative Literature at Smith College. A lover of the arts and culture, Rachel has served on the board of the Redmoon Theater and is a long-time member of the Art Institute of Chicago, the Chicago Botanical Garden, and Jack London State Park. She has recently been obsessed with making the perfect sablé cookies.

Kevin Gilbert has worked at leading agencies for over 20 years, most recently at Edelman, the world’s largest PR agency, as Senior Vice President. Before that, Kevin was Chief Strategy Officer at Trisect, and he originally started his career at Leo Burnett. He has worked across a wide range of consumer, food, and service brands, including Kellogg’s, Diageo/Guinness, McDonald’s, Dairy Management, Miller Lite, and many more. Kevin is also a psychologist with a Ph.D. in Social Psychology from Loyola University and has researched and written about the formation and change of consumer attitudes and personal values.

Brian Baker

Brian Baker is the founder of Cultivar Marketing, a versatile sales and marketing agency specializing in the beverage alcohol industry. Cultivar Marketing offers a comprehensive range of services tailored to meet the unique needs of this dynamic sector, with a focus on sales and marketing. Cultivar Marketing excels in three key channels: distributor sales and management, direct-to-consumer (DTC) strategies and operations, and export ventures. Additionally, Brian has practiced in-- and has expertise in-- Beverage Alcohol licensing and compliance.

Brian's professional background is deeply rooted in traditional brand marketing, with a strong emphasis on driving direct-to-consumer sales, leveraging cutting-edge CRM technologies, and conducting insightful market research. 

Over the course of his career, Brian has held influential positions within the Beverage Alcohol Industry. He served as the Chief Marketing Officer of Copalli Spirits, General Manager of Mayacamas Vineyards in Napa Valley, and Vice President of Sales and Marketing at Chateau Montelena Winery.

His journey into the wine business began in 2004 when he assumed the role of Vice President of Consumer Relationship Management at Jackson Family Wines. This pioneering position made him one of the first CRM (DTC) executives in a multi-brand wine company in the United States.

In addition to his professional achievements, Brian has actively contributed to the wine industry as a respected judge. He served 25 years as a judge on the SF International Wine Competition and five years with the SF World Spirits Competition.

Brian is a sommelier and holds a Certified Specialist of Wine (CSW) credential. He is a graduate of the University of Southern California.

Warren Lam

Warren is an award-winning Writer/Producer/Director & Editor with 20+ years working in both advertising and entertainment. Starting as a copywriter at ad agencies like Leo Burnett and DDB Needham, he worked on categories from automotive to athletic shoes. Always curious and adventurous, Warren was an early adopter of new technology in both content and production. He has self-produced multiple projects, starting with the digital web series “The Wendy Channel.” 

He has edited numerous unscripted reality shows, documentaries and developed original IP with producers and production companies. His screenplays placed in the Nicholl Fellowship and the Austin Film Festival, two of the most prestigious contests for writing excellence.

Warren’s content company “Creative Fugitives” helps create, produce, and support brands and small agencies for their digital and social media content. He has partnered with Undisclosed Location across multiple wine brands and wine e-commerce companies to create advertising and videos.