We’re tired of reading articles about the demise of the wine business.

No one is coming to save us, no matter how many people agree on the problem. It’s time for Wine to grow up and become a real marketer, just like other successful beverage brands…beer, spirits, coffee, tea, or soft drinks. We need to seek out the consumer, tell them why we are here, and show what’s in it for them.

 

This will only work if we all contribute to the solution. We believe that the leaders in the wine and hospitality business today can make an investment, stand together, and make change…lifting all boats for wineries large and small.

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We hope that you will join us. And help us get others to join us.